Legalization of cannabis is an exciting time for Canada and The Green Organic Dutchman, otherwise known as TGOD is leading the premium organic cannabis sector. Taking on this client, we had to create a journey for the consumers that starts from information acquisition from the website. We created pages and rethink some of the existing pages, as well as designed the template of the emails and the trigger emails. The result is outstanding and gave TGOD an identity for their consumers.
PROBLEM
Being new to the market but with already an existing brand, we had to design a journey for TGOD’s consumers using marketing automation and we had to design web pages to expand the information that needs to be available to market.
SOLUTION
Research the brand, gather assets that is relevant to the company, and design journeys, web pages, and rethink some of the website’s designs for a better user experience.
ROLE
Designer
- Designed the Global Map for TGOD’s website
- Designed the template for the Global landing pages
- Designed the layout of the Order Details section for the trigger emails
- Designed the recommended UI solution to navigate long corporate pages
TOOLS
- Photoshop
- InDesign
