Soap Stories is a cosmetic and beauty company offering a skincare line and aesthetic bath products. To foster growth, the brand needed a refresh that stayed true to its core values while designing products that resonate with both longtime and new customers.
PROBLEM
Soap Stories is starting to create a name for itself in the beauty industry globally. With already having multiple locations worldwide, the company is focusing on boosting their revenue and continue on growing in the market. While not failing entirely on the objective, the brand wants to keep up with the demands of having supplies of products both online and in-stores. This creates a whole world of design challenges on all aspects of design: packaging, web, and print.
SOLUTION
Research what’s current in the market in terms of products and build packages of cosmetic products. Build a new website and work with e-commerce platforms that can support the company’s goals. Lastly, continuously create and design print collaterals to give the company a face to show off to the market.
ROLE
Art Direction, Design, and Management
- Designed print and digital materials for online and store campaigns
- Managed packaging design with manufacturers overseas
- Liaise with multiple companies for print/packaging/web solutions
TOOLS
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe Dreamweaver
- Mailchimp
- BigCommerce
