Movati is a fitness club with upscale amenities and state-of-the art equipments. We had to rebrand and launch a new visual identity for the company and take over branding all across different channels.
PROBLEM
Movati has been growing and wanted to get noticed as this amazing fitness club in the Health & Fitness industry. But even with great amenities and values, they still struggle to reach out to their demographics by using the wrong tone and visuals to communicate.
SOLUTION
Deep dive on what the brand is about and standardize the new art direction by creating brand guidelines. Target different kinds of media to advertise so that they can improve their reach and spread the rebranding of the company.
ROLE
Designer
- Designed banner ads, social media post assets, web images, and print ads
- Support and brainstorm design process and direction
- Optimize digital assets and pre-press print assets
TOOLS
- Photoshop
- InDesign
- Illustrator
