GoodLife Fitness is a successful brand and one of the leading fitness company in Canada. They had an ambitious goal to redesign their website to keep up with the success of the company in the ever-evolving industry.
In this project, I assumed the role of creative lead, spearheading the application of the rebrand across the website, app, emails, and social media campaigns. Additionally, I developed a comprehensive Brand Book to guide GoodLife Fitness in effectively utilizing their new branding. I also worked closely with strategists to refine messaging for various marketing pages and enhance user experiences related to pausing, canceling, and enabling memberships on GoodLife Fitness accounts.
