CRC2GO

CRC2GO

California Resources Corporation has a few thousand employees across the state and wanting to give their employees a platform where they could get easily engaged. But with an already existing identity, the team was faced with the problem of branding the app differently but still recognizable as the CRC company.

 

SOLUTION

Create an identity for the app using the company’s corporate identity and subtracting colors and elements from the logo. We took one color and the most prominent element from the CRC logo and used it as the foundation for branding and building the UI for the app.

ROLE

Designer
(UI/UX)

  • Created the logo and icons apps
  • Designed MY APP, Collaborate, Connect, and Newsfeed pages for the app

Art Director: Bowie Shum
Creative Director: Dylan Gerard

TOOLS

  • Photoshop
  • Illustrator

Back to blog